Porsche EV Design System

At the beginning of the project, I focused on UX research and system design development. I helped conduct competitive audits, synthesize stakeholder goals, and explore early interaction flows. These initial stages gave me a strong understanding of the user personas, emotional triggers, and brand values that would eventually guide my motion design work.

As we transitioned into wireframing and high-fidelity prototyping, I took on a specialized role as the team’s UX Motion Designer. I’ve always been fascinated by how subtle animations and microinteractions can transform static screens into responsive, emotionally resonant experiences, especially in high-performance contexts like Porsche. This project gave me the opportunity to dive deeper into motion as a communication tool, not just an aesthetic layer.

To prepare for this role, I began sharpening my Figma animation skills and took on the challenge of learning ProtoPie, a tool few UX designers specialize in, but one that allowed me to prototype realistic motion, transitions, and conditional behaviors with high fidelity. I also began exploring Adobe Substance 3D & After Effects for cinematic motion studies that aligned with Porsche’s design language.

As our motion direction evolved, I helped define the tempo, feel, and transitions of the system; how modes shift, how feedback is delivered, and how motion supports not just usability, but emotion. My contributions played a key role in shaping how the Porsche EV UI feels: deliberate, precise, and alive.